The charm of outdoor advertising

When paper advertisements are struggling to break the envelopment of new media advertisements, and when everyone's vision no longer stays in certain traditional media channels, people tend to neglect outdoor advertising, which is a relatively special advertising carrier. In other words, in the minds of some advertisers, outdoor advertising is still a more attractive media method. It can be seen that the charm of outdoor media is clear-the warm sunshine attracts an increasing number of people to go out of their homes to enjoy the fresh outdoor air during the holidays. With the accumulation of travellers, what should we do for this? This is a work that we need to consider seriously.

    Brands exposed to public spaces are healthier, more visible, have a higher audience reach, and have more brand energy. Those brands that have not been exposed in the actual world appear pale and weak, and the audience can't see or remember them.

       Our active belief in the bright future of the outdoor industry depends primarily on three factors:

       1. Growing audience

       The audience tends to be younger, urbanized, mobile, more economical, and real-time connected-now these aspects can be obtained through the Route intelligent research tool to obtain detailed data status. The coverage of audiences in lightweight videos is an excellent remedy for other media. With effective coverage of key audience groups and fixed arrival frequency, outdoor media can more effectively cover large-scale audiences.

    2. The expression of advertising in terms of content

       We can call it the flexibility of the spatial approach. We discover that the more media space we have, the correspondingly more reasons will be given to the audience to trust this media. This is not only reflected in the relevance of content, time and location, but of course these are also extremely important. We learned through the Skinconductivity Research Center that outdoor audiences this year are 33% more sensitive to information than those at home. According to a questionnaire survey conducted on the streets of the United Kingdom, we can know that 7 of the audience 10 covered by the outdoor media are in a state of active purchase. They are actually going out with shopping intentions, so they can be accurately compared. Grasp their mentality.

       3. Provide a more intuitive brand communication opportunity

       The brand impression that outdoor can create is: impactful and colorful creative pictures can deepen into the audience's memories, and then can promote consumer sales in physical or online terminals. Vision is everyone’s most prosperous feeling now, surpassing the sum of all other sense organs. Outdoor media makes full use of the infectious effect of vision. According to LesBinet of adamandeveDDB, a master of media planning, the brand effect created by outdoor is equivalent to the effect of TV media.

       At present, the form of outdoor advertising has gradually shifted from traditional posters to more novel and fashionable methods, such as projection lamps or LED displays. However, in terms of cost and effect, projection lamps are nothing more than the best choice. LED displays The cost of the screen is expensive and the production cycle is long, and the cost of post-maintenance is also high. On the contrary, the projection lamp saves a lot of money and trouble. It is a mainstream outdoor advertising carrier method in the market.

Outdoor advertising, if you want to choose, choose Yideng projection lamp, your wise choice!